I’m in the process of getting a few of my most popular PDF sewing patterns into physical printed format, with the view to stocking them in fabric and haberdashery stores. I have spent ages designing the front covers for them and deciding how I’m going to put the packs together. I really need your opinions on what you think of the whole concept and the cover designs. Your thoughts will be very much appreciated. So, here’s the possible cover designs (click on the images for larger views):
What do you think, do they look appealing or not? Are the colours good or are they too bright? Would you be tempted to buy them if you saw these in your local fabric shop? If you have a fabric shop, would you want to stock them?
I plan to include the following in the printed pattern packs: Full colour 8-12 page booklet containing the pattern instructions and step-by-step images (or diagrams) and a separate, fold-out pattern sheet with full-size templates, ready to cut out and use.
The pattern booklets will be A5 in size so the step images will be smaller than my usual A4 PDF patterns. Are full-colour images of the steps important to you or would you prefer line-drawn diagrams?
I have two options for packaging – 1. Simply popped into a clear, zip lock bag. 2. Placed inside a glossy cardboard presentation folder, which would then be displayed inside a zip lock bag or other clear pocket of some sort, maybe with hang-tags if shops require them for display.
What do you think of those two options? Do you like patterns being supplied in zip lock bags?
Prices will be higher for printed patterns, as opposed to downloadable patterns.
Are you happy to pay more for a printed pattern from a shop (keeping in mind that you don’t have to print anything and you don’t have to print and tape pages together to get the full-size templates). Or do you prefer to get the pattern cheaper as a downloadable? Would you rather see new patterns that are not available as downloads?
(update:) Lastly, the paper the templates are printed on, what do you prefer when bag making – ordinary paper or the tissue that most shop bought clothing patterns are printed on? I’m thinking the tissue ones don’t last too long and can rip easily but maybe this isn’t a problem and maybe they are in fact easier to use?
Well, I’m hoping you can help me with all these questions. I will be deeply grateful for any insights, advice and constructive criticism that you could offer.