I’m so pleased to bring some news about a new craft business book which is due to hit the shops at the end of September 2014. This eagerly anticipated book is called Craft a Creative Business – Making & Marketing a Successful Creative Business, written by Fiona Pullen of The Sewing Directory website. It’s available to pre-order now from Search Press.
Craft a Creative Business is intended to be a one stop book, that covers all you need to know about getting your business up and running. Even if you’ve already started your business, I think this book will still prove to be a valuable asset. Fiona is a minefield of information when it comes to everything crafts, business, legal matters, marketing and social media. I know I’ll be first in line for a copy and I’m confident that I’ll learn a lot from this book, even though I’ve been in business for a few years now. ‘Never stop learning’, is a favourite motto of mine.
Fiona Pullen is the successful craft business owner of The Sewing Directory, the popular and successful site for finding local and online sewing suppliers, sewing courses and sewing groups. This site includes projects, interviews, how to guides, reviews and fortnightly competitions, aiming to offer something for everyone. Fiona also writes articles for numerous craft and sewing magazines and has a passionate interest in social media, helping others achieve their aims and goals
Fiona’s new book explains how to turn a pastime, skill and talent into a fulfilling and rewarding commercial success. This book is billed to be a complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business.
Fiona gives simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding and legal matters. There is a particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
There are expert tips from well known people within the industry, as well as activities to get you applying what you learn to your business – making it relevant to you. By working your way through the book, by the time you reach the end, you’ll have done all your market research and have a detailed business plan to get you going, plus active social media accounts to help you promote your business.
Craft a Creative Business covers:
– Planning and market research
– Legislation and accounts
– Branding and photography
– Social media and blogging
– Selling online (including SEO)
– Selling offline (at craft fairs, through shops and offline promotion such as in magazines)